365 Days —
For the Fun of It.
365 originated as a way to celebrate within the company and the trade the success of the Veer Cruisers as we hit the first year from launch. The fan base allowed us to create a piece using all consumer generated imagery which showed the passion and consumer gap in the family adventure category. In a year we created a new category, distribute in over 20 countries, have 90,000+ followers, partnered with over 150+ retailers, won JPMA best in show, Wired best gear of the year and at Christmas we were Amazon’s best selling stroller over $500 dollars. Yes, stroller, since they still do not know what to call us. 365 will now become a platform for Veer users to share and inspire like minded people to explore the paths less travelled and see the world through the insatiable curiosity of their children.